Sacramento Koi has raised the bar on self-funded documentary-style marketing with a delightful ride-along video compiled from a 2015 Koi buying trip, destination Japan. Escape wherever you are (particularly if it’s snowing like it is here as I write this!), and be transported for an hour-long experience picking the best-of-the-best from Japan’s top koi breeders.
Steve Walker, President of Sacramento Koi, narrates the footage as the team travels from California to Niigata Prefecture in pursuit of the best hand-picked koi for their customers. With soaring drone footage and a laid-back, candid atmosphere, you will truly feel like you’re riding along with the team on a week-long fish-buying vacation.
Walker introduces the story. “Most people, when they think of Japan, imagine large bustling cities full of cars and people jockeying for position, along with millions of other people living under very crowded conditions. And that’s true; parts of Japan are like that.
“But the Japan that we’ve come to know and love is quite different from that. Niigata Prefecture, in northern Japan, is a very beautiful, scenic, lush green, hilly environment. Here you will find a very kind people, living at a much slower pace, and surrounded by a very rich culture.”
“Here is also where you will find a number of very hard-working fish farmers, more accurately called breeders, who for many generations have worked to breed some of the most beautiful fish in the world. Over time they have become masters at producing these fish. We call these fish Koi, but the Japanese have another name for them. They call them Nishikigoi, which when translated means “living jewels.” Please join us as we travel on our most recent buying trip, and see firsthand what it is like to buy Koi in Japan. But first, we have to get there…”
So put down the remote, stop watching mindless TV, and invest some time in a story that is sure to engage and satisfy any aquarium keeper. One warning: After watching this, you might want a koi pond (or a second if you already have one).
Watch “What is it like to buy koi in Japan?” now:
Video Credit: Visit Sacramento Koi’s YouTube channel for more quality Koi videos.